LumaSkin
Premium Skincare E-Commerce Store
A custom Shopify build for a DTC skincare brand, designed to sell on ingredients and trust, not just a buy button.
Category
E-Commerce
Year
2024
Role
Shopify Development, UI/UX Design & E-Commerce SEO
LumaSkin needed a Shopify store that could carry a premium skincare brand — one where product pages did the selling, trust signals were built in, and nothing about the experience felt like an off-the-shelf theme.
We designed and built a custom Shopify theme from the ground up: fast, mobile-first, and structured around how people actually shop for skincare — by skin type, concern, and ingredient. Product pages lead with ingredients and results, not just a buy button, and we set up the technical SEO and analytics to track what was actually converting.
Built to move the metric that mattered.
A custom Shopify build — homepage, collections, and product pages — with no generic theme in sight.
Ingredient- and concern-based filtering that helps shoppers find the right routine faster.
Trust-building product pages: dermatologist-tested, cruelty-free, and ingredient callouts up front.
SEO-friendly structure and conversion tracking wired in from day one.
A closer look.
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